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About

Creative Director • Visual Systems Architect • Founder of Nooboo Studio™
 

I’m Chris — a Creative Director with more than 25 years of experience shaping brands, visual languages and multi-platform creative systems for clients who expect work of the highest calibre. My background spans branding, digital ecosystems, world-building, audio-visual design and narrative-driven creative direction. I specialise in translating complex ideas into refined, emotionally resonant visual identities that feel intentional, sophisticated and built to endure.

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I work with organisations and leaders who value depth, clarity and craftsmanship. My approach blends boutique-level artistic detail with corporate reliability and strategic thinking, allowing me to deliver creative direction suitable for luxury brands, global companies, government sectors and high-impact industries. I take on a limited number of projects each year to maintain premium quality, ensuring every client receives deep involvement, strong conceptual development and a highly polished final result.
If you’re looking for a Creative Director capable of elevating your brand beyond visuals into a cohesive visual strategy — you’re in the right place.

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PHILOSOPHY
 

Design should feel human, intentional and emotionally intelligent. I believe in creating visual languages that communicate identity, not decoration — systems that work across platforms, cultures and audiences. My goal is always to build work that stands out quietly but powerfully.

 

PROCESS
 

I guide clients through a structured, professional and intuitive process:

  • Discovery & Vision Alignment

  • Brand + Visual System Development

  • Creative Direction Across Teams

  • Digital, Motion & Audio-Visual Integration

  • High-end Production Oversight

  • Long-Term Brand Management
     

Every stage is collaborative, calm and clear — no noise, no confusion, no unnecessary complexity.

Outside of work, you’ll usually find me on the dancefloor, at the ocean, or behind the decks DJing at a party — and when I’m not there, I’m in the studio producing music and SFX

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© 2025 LancasterDesign.

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